Unlocking the Future: How Conscious Brands are Leading the Charge with Digital Product Passports in 2024
- greenila
- Aug 12, 2024
- 3 min read
Digital Product Passports (DPPs) are emerging as a vital tool in the fashion industry for enhancing transparency and sustainability. These passports provide detailed, traceable information about a product's lifecycle, including materials used, manufacturing processes, and environmental impact.
Fashion brands are increasingly adopting DPPs to meet growing consumer demand for ethical and sustainable products and to comply with upcoming regulations, particularly in EU where the adoption of DPP for all products sold will become mandatory by 2030, so better to hurry up!
We are still in early stages of implementation of this regulation and I have selected a list of fashion brands that in 2024, are pioneers in this arena as I think they deserve as shout out for their commitment to transparency, making a concrete step forward to align with the growing consumers demand for ethical fashion.
Marimekko is a Finnish design company renowned for its original prints and vibrant colors. It was founded in 1951 and the name “Marimekko” translates to “Mary-dress,” reflecting its origins in fashion.
Marimekko is one of the brands piloting a digital product passport with their Erna closed-loop T-shirt. This passport provides customers with information on the sustainability of the product by scanning a QR code on the care label.This T-shirt is made from cotton jersey and features the iconic Unikko pattern and notably, 25% of the material used in the Erna T-shirt comes from regenerated fibers derived from leftover materials from Marimekko’s jersey products.
Marimekko has also launched a closed-loop production pilot aimed at creating more sustainable products. This initiative focuses on using cutting waste and other leftover materials from the manufacturing of Marimekko’s jersey products as raw materials for new items. The first closed-loop products, which include T-shirts, sweatshirts, and hoodies, were produced in Portugal and became available in the summer of 2023.
Explore their collection, with prices ranging from €125 to €400.
Rhea, a sustainable knitwear brand from The Netherlands, is setting a new standard in transparency. They've integrated blockchain technology into their supply chain, offering a unique digital passport for each knit. By scanning a QR code on your Rhea knit, you can trace the wool's journey from farm to finished product via the NATIVA Blockchain website. Rhea also openly shares details about all third-party partners involved in their manufacturing process. Discover their eco-friendly knitwear collection, with prices ranging from €50 to €200.
WOMSH, an Italian brand known for its eco-friendly sneakers, has introduced Digital Product Passports to offer transparency about the origin, materials, and labor conditions behind each pair. By scanning a QR code, customers can trace the entire journey from raw materials to the finished product. The brand emphasizes sustainability by using innovative materials like Appleskin, a bio-polymer made from apple waste, and recycled cotton. WOMSH also offsets CO2 emissions and recycles old sneakers into playground flooring. Explore their sneaker collection, with prices ranging from €60 to €370, and watch for sales to score deals.
Triarchy is an American denim brand founded in 2011 focusing on creating sustainable and ethically manufactured denim products. After noticing the environmental impact of traditional denim production, the founders decided to pause their operations in 2016 to research more eco-friendly methods and relaunched the brand three years later with a commitment to responsible manufacturing and mindful consumption.
When it comes to transparency, Triarchy provides comprehensive insights into their manufacturing practices by adding a transparency widget on their e-commerce product pages and physical labels with QR codes.
Before even deciding to buy one of their product, you can see the detailed widdget about the calculated environmental footprint of the product from raw materials up to its sale as well as discover the entire item jorney from where the material is sourced, where all the manufacuring process steps are taking place, up to the last step prior shipping which is the packaging, how cool is that!
Explore their denim collection, usually prices range €150 to €300, depending on the item and its specific features. For example, their jeans typically fall within this range, while jackets and other specialty items might be on the higher end.
I hope this post has inspired you to explore and support conscious fashion brands that are absolute trailblazers for transparency! By choosing sustainable options like these handpicked brands you not only add unique and stylish pieces to your wardrobe but also contribute to meaningful social and environmental change.
For more curated content on sustainable fashion and the latest updates on ethical brands, follow me on Instagram! Let's continue this journey towards a more conscious and stylish lifestyle together.
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#GreenFashion #SustainableBrands #FashionRevolution #FashionTransparency #EthicalBrands #ResponsibleFashion
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