MAATI
1. Materials and Sourcing
Materials Used: Maati uses natural fibers like handloom khadi and upcycled cotton yarns.
Sourcing: The khadi fabric is produced by the Ganai Family in West Bengal, using minimal water and no electricity. Brand is open about all the makers on their website.
2. Production Practices
Manufacturing Locations: Products are made by local artisans in Rajasthan, India.
Working Conditions: While the brand emphasizes ethical production, specific details on fair wages and working conditions are not explicitly mentioned.
3. Environmental Impact
Carbon Footprint: Maati focuses on eco-friendly practices, using natural dyes and minimizing water usage, no specific calculations mentioned.
Waste Management: They use upcycled fabrics and eco-friendly packaging materials like recyclable cardboard, paper tapes, and biodegradable corn starch bags.
4. Transparency and Traceability
Product Journey: Specific tools for tracing the product's journey are not mentioned.
Supply Chain Disclosure: They provide some information about their materials and production locations, but more comprehensive supply chain details could be beneficial.
5. Social Impact
Community Support: The brand's social responsibility initiatives are not detailed, so it's unclear how they support local communities.
Social Responsibility: They focus on ethical production and sustainability, but specific social initiatives are not highlighted.
6. Certifications and Standards
Certifications: Specific certifications like Fair Trade, GOTS, or B Corp are not mentioned.
Industry Standards: They adhere to recognized sustainability practices, but additional certifications would enhance their profile.
7. Longevity and Quality
Product Durability: Maati promotes high-quality, timeless pieces designed to last.
Stance on Fast Fashion: They advocate for sustainable fashion over fast fashion.
8. Customer Reviews and Feedback
Customer Feedback: Specific customer reviews on their website are not readily available.
9. Areas for Improvement
Overall, Maati by Neha Kabra does well particularly in terms of materials, production practices, and environmental impact. However, more detailed information on social impact and supply chain transparency could further enhance their profile.