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1. Materials and Sourcing
Materials Used: Iro Iro focuses on upcycling waste from the garment industry, utilizing materials that would otherwise be discarded.
Sourcing: The materials are sourced from their parent company's garment factory, ensuring a closed-loop system.
2. Production Practices
Production Location: Products are made in India, specifically in villages where traditional crafts are practiced. The brand is founded in Jaipur, Rajasthan.
Working Conditions: The brand emphasizes fair wages and safe working conditions for artisans, allowing them to work from their homes and reuse dye water for farming.
3. Environmental Impact
Carbon Footprint: Iro Iro aims to reduce its carbon footprint by upcycling textile waste and minimizing resource use. There is a general impact in terms of tonnes of CO2 saved and liters of water that is disclosed on their website.
Waste Management: They focus on zero-waste practices and eco-friendly packaging.
4. Transparency and Traceability
Product Journey: While specific tools like digital product passports aren't mentioned, the brand is quite transparent about its processes and the artisans involved.
Supply Chain Transparency: They disclose some information about their supply chain and production processes on their website.
5. Social Impact
Community Support: Iro Iro supports local communities by providing fair wages and empowering artisans, particularly women.
Social Responsibility: The brand's initiatives include supporting education for artisans' children and promoting sustainable livelihoods.
6. Certifications and Standards
Certifications: There is no specific mention of certifications on their website.
Industry Standards: They follow recognized sustainability and ethical guidelines, focusing on circular design and zero-waste principles.
7. Longevity and Quality
Product Durability: The brand promotes high-quality, durable products designed to last.
Stance on Fast Fashion: Iro Iro advocates for timeless, sustainable fashion over fast fashion trends.
8. Customer Reviews
Customer Feedback: There isn't much information on customer reviews available on their website.
8. Areas of Improvement
Overall, Iro Iro Zero Waste seems to be a strong contender for conscious fashion shoppers looking for transparency and sustainability. Perhaps they can concentrate their efforts to measure/reduce their carbon emissions and gain certifications from external independent auditors.