ENDELEA
1. Materials and Sourcing
Materials Used: Endelea uses Maasai Shuka fabrics and natural fibers like sisal and milulu, which are derived from plants and crafted by women artisans from Kenya and Tanzania..
Sourcing: These materials are chosen for their sustainable impact and natural appearance.
2. Production Practices
Production Locations: The brand operates between Italy and African countries, focusing on ethical production.
Working Conditions: They collaborate with local artisans, supporting fair labor practices.
3. Environmental Impact
Carbon Footprint: Endelea does not disclose data about their carbon emission or their plan to reduce it.
Waste Management: Endelea is committed to sustainable practices, including creating zero-waste fabric packaging from production scraps. They minimize waste by repurposing fabric scraps and donating smaller pieces to local artists.
4. Transparency and Traceability
Product Journey: Endelea provides a digital product passport in collaboration with Renoon, offering detailed information about the fabric composition, supply chain, and environmental impact. For each product a lot of data points are measured and disclosed, from raw material until shipping.
Supply Chain Transparency: They disclose information about their supply chain and production processes.
5. Social Impact
Community Support: The brand supports local communities by working with women artisans and donating materials to local artists.
Social Responsibility: They are involved in initiatives that empower local communities.
6. Certifications and Standards
Certifications: They hold BCORP certification.
Industry Standards: They adhere to recognized sustainability and ethical guidelines.
7. Longevity and Quality
Product Durability: The focus on traditional African fabrics suggests a commitment to high-quality, durable products.
Stance on Fast Fashion: Endelea promotes sustainable fashion over fast fashion.
8. Customer Reviews and Feedback
Customer Feedback: Not enough reviews are published on their website.
9. Areas of Improvement
Endelea is a strong conscious choice, emphasizing ethical production, transparency, and community support. They should continue to invest in zero-waste initiatives.